Design is not just a job for me; it's a passion that's fueled by the rich cultural dynamics of
our global society. Diversity is at the core of my design process, as I believe it enhances our ability
to create a direct visual language that speaks to people of all cultures.
Identity design is one area that particularly inspires me, as it allows me to flex my creative muscles
and showcase the power of research and innovation. I thrive on expanding the realm of possibilities
and challenging my aesthetic voice to create truly unique and impactful solutions.
our global society. Diversity is at the core of my design process, as I believe it enhances our ability
to create a direct visual language that speaks to people of all cultures.
Identity design is one area that particularly inspires me, as it allows me to flex my creative muscles
and showcase the power of research and innovation. I thrive on expanding the realm of possibilities
and challenging my aesthetic voice to create truly unique and impactful solutions.
Work
Freelance
Senior Graphic Designer/Art Director
Oct 2022 to Present
PLANNED PARENTHOOD - Developing branding guidelines and a visual campaign for
a Latinx community program focused on reproductive and health education.
HEARTBEAT - Art Director, Designer and Producer of technical guides, client decks,
interactive visual aids and core visual guides for Healthcare and Pharma companies.
EVE LOM - Designed and maintained brand guidelines across all digital platforms to
create a luxury experience for all online shoppers. Delivered Email Marketing and Social
Paid requests with time constraints to satisfy business goals for the season.
Content/Motion Creation for social channels. Project Managed all assignments and tasks.
AISLE3 - Designed templates and executed production design for large catalog brands within
the Amazon marketplace (HATCH, Winged Wellness & HURON)
Packable
Senior Graphic Designer
Jan 2022 to August 2022
Worked closely with the Art Director and collaborated with the entire creative team
to establish a unified brand understanding and voice of at least 20 active emerging brands.
Designed and refreshed product detail pages, A+ content and storefronts in Amazon Seller Central,
aligning to strategy and existing design guidelines of brands such as
It’s a 10, MAV Beauty Brands, and OffBlak.
Managed timelines, incoming creative requests and maintained streamline communication
with brand managers during Q3 for launch of brands such as Nailmatic, Life Cykel, and It’s a 10.
Successfully designed and prepared print package inserts to deliver 50K-100K copies of brands such
as Parlux Fragances, Mojo Wellbeing, For Every Type, Amara Organic Baby Food, etc.
Barnes & Noble / NOOK®
Senior Graphic Designer
June 2016 to Dec 2021
Collaborated with Art Director and Creative Director, in setting the visual design direction
of projects through exploration, strategy, graphic design, and storytelling.
Executed production design of all B&N/NOOK® digital projects including landing pages,
boutique product pages and various online creative needed to support eCommerce and other
marketing initiatives such as Summer Reading, Back to School, Holiday Gift Guide, Black Friday, etc.
Enhanced and maintained the existing brand aesthetic cohesively across the web and mobile platforms.
Collaborated with project managers, front-end developers, user experience designers
and copywriters to develop digital solutions that went hand in hand with the brand standards.
Created animations and stop motion videos for different digital channels.
Created composite imagery, retouched product photography, applied typographic treatments,
and color theory on multiple projects simultaneously while managing deadlines and expectations.
Created in-store signage concepts that features monthly titles to highlight significant
company programs such as BN Book Club, YA Book Club, Our Monthly Picks, Discover etc.
TPG Architecture
Graphic Designer Freelancer
Feb 2016 to June 2016
Designed environmental graphics and signage for interiors,
exteriors for architecturally based projects.
Collaborated with creative team and clients in the creation/preparation of
pixel-perfect web layouts, advertisements and packaging.
Senior Graphic Designer/Art Director
Oct 2022 to Present
PLANNED PARENTHOOD - Developing branding guidelines and a visual campaign for
a Latinx community program focused on reproductive and health education.
HEARTBEAT - Art Director, Designer and Producer of technical guides, client decks,
interactive visual aids and core visual guides for Healthcare and Pharma companies.
EVE LOM - Designed and maintained brand guidelines across all digital platforms to
create a luxury experience for all online shoppers. Delivered Email Marketing and Social
Paid requests with time constraints to satisfy business goals for the season.
Content/Motion Creation for social channels. Project Managed all assignments and tasks.
AISLE3 - Designed templates and executed production design for large catalog brands within
the Amazon marketplace (HATCH, Winged Wellness & HURON)
Packable
Senior Graphic Designer
Jan 2022 to August 2022
Worked closely with the Art Director and collaborated with the entire creative team
to establish a unified brand understanding and voice of at least 20 active emerging brands.
Designed and refreshed product detail pages, A+ content and storefronts in Amazon Seller Central,
aligning to strategy and existing design guidelines of brands such as
It’s a 10, MAV Beauty Brands, and OffBlak.
Managed timelines, incoming creative requests and maintained streamline communication
with brand managers during Q3 for launch of brands such as Nailmatic, Life Cykel, and It’s a 10.
Successfully designed and prepared print package inserts to deliver 50K-100K copies of brands such
as Parlux Fragances, Mojo Wellbeing, For Every Type, Amara Organic Baby Food, etc.
Barnes & Noble / NOOK®
Senior Graphic Designer
June 2016 to Dec 2021
Collaborated with Art Director and Creative Director, in setting the visual design direction
of projects through exploration, strategy, graphic design, and storytelling.
Executed production design of all B&N/NOOK® digital projects including landing pages,
boutique product pages and various online creative needed to support eCommerce and other
marketing initiatives such as Summer Reading, Back to School, Holiday Gift Guide, Black Friday, etc.
Enhanced and maintained the existing brand aesthetic cohesively across the web and mobile platforms.
Collaborated with project managers, front-end developers, user experience designers
and copywriters to develop digital solutions that went hand in hand with the brand standards.
Created animations and stop motion videos for different digital channels.
Created composite imagery, retouched product photography, applied typographic treatments,
and color theory on multiple projects simultaneously while managing deadlines and expectations.
Created in-store signage concepts that features monthly titles to highlight significant
company programs such as BN Book Club, YA Book Club, Our Monthly Picks, Discover etc.
TPG Architecture
Graphic Designer Freelancer
Feb 2016 to June 2016
Designed environmental graphics and signage for interiors,
exteriors for architecturally based projects.
Collaborated with creative team and clients in the creation/preparation of
pixel-perfect web layouts, advertisements and packaging.
Love&War
Graphic Designer Freelancer
Oct 2015 to Feb 2016
Prepared print production work, collateral design updates (text, images, layouts)
on events, packaging and launch work for hospitality businesses.
Assisted the project manager and lead designers on detail-oriented design
responsibilities for launch work, rush-order requests and concept work.
DIGITAL MEDIA RIGHTS LLC
Graphic Designer Freelancer
Apr 2015 to Sep 2015
Designer for online video streaming platforms (Hulu, amazon, Google play)
movie posters, and film catalogues.
Professional Skills
Concept Development, Art Direction, Digital Production,
Print Production, Typography, Branding, Identity Design,
Motion Graphics, Retouching, Digital Illustration, UX Design, Web design,
Product styling, Product Photography.
Photoshop, Illustrator, InDesign, After Effects, Bridge, Adobe XD, Premiere Pro, Sketch, Figma,
JIRA, Asana, Zeplin, Bannersnack, Seller Central, HTML 5/CSS 3 (Basic).
Languages
English (Fluent)
Spanish (Fluent)
Education
St. John’s University
Bachelor of Fine Arts in Graphic Design
Aug 2011 to May 2015
Silver Key Recognition for Academic Achievement.
Graphic Designer Freelancer
Oct 2015 to Feb 2016
Prepared print production work, collateral design updates (text, images, layouts)
on events, packaging and launch work for hospitality businesses.
Assisted the project manager and lead designers on detail-oriented design
responsibilities for launch work, rush-order requests and concept work.
DIGITAL MEDIA RIGHTS LLC
Graphic Designer Freelancer
Apr 2015 to Sep 2015
Designer for online video streaming platforms (Hulu, amazon, Google play)
movie posters, and film catalogues.
Professional Skills
Concept Development, Art Direction, Digital Production,
Print Production, Typography, Branding, Identity Design,
Motion Graphics, Retouching, Digital Illustration, UX Design, Web design,
Product styling, Product Photography.
Photoshop, Illustrator, InDesign, After Effects, Bridge, Adobe XD, Premiere Pro, Sketch, Figma,
JIRA, Asana, Zeplin, Bannersnack, Seller Central, HTML 5/CSS 3 (Basic).
Languages
English (Fluent)
Spanish (Fluent)
Education
St. John’s University
Bachelor of Fine Arts in Graphic Design
Aug 2011 to May 2015
Silver Key Recognition for Academic Achievement.
General Assembly
User Experience Design Certification
July 2021
User Experience Design Certification
July 2021